The Customer’s Voice Creates Opportunities in the Experience Economy

451 Research data has found that companies with a mature outlook on digital technologies are dramatically outpacing their peers in using data to influence experiences. Get the 451 Research survey brief, The Customer’s Voice Creates Opportunities in the Experience Economy, to learn why:

  • Customers expect pervasive and seamless experiences
  • Gathering customer data can be a differentiator
  • Data positively effects business impact analysis
  • Creatively engaging with customers is a must