Traction Watch: Why beacons are a bright spot for retailers, airports & other enterprises
Beacons, a new age of highly targeted ads that automatically send promotions, coupons, offers, and any other location-relevant information, allows consumers to opt-in while they’re at a physical site and more likely to act on an offer. A concept that
By James Martin
Aug 10, 2015 4 mins
Mobile
Small and Medium Business