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Live tweeting by cast members and official accounts for TV shows is lifting the reach and engagement of their programs, according to Twitter. Read what happens when stars take to Twitter during the premiere of their show.
Apple, Google, Microsoft, Snapchat, Samsung all get into the apology line
Social media is more than just amassing likes. Companies are using advanced social techniques to rehabilitate corporate reputations, uncover ideas for breakthrough products, and figure out what competitors are up to.