Analytics

Can artificial intelligence influence human behavior? A trial will find out

Two-year study will target tens of thousands of smartphone users

With a torrent of weather data, IBM hopes to know the world

Here's why its purchase of The Weather Company matters

Make analytics pay off for you and your customers

When customers got a better experience, these companies got a revenue kick, thanks to accurate and timely analytics data in the hands of salespeople. 

National Science Foundation invests $5M-plus in big data hubs

3 ways you can sell your own personal data

Personal data marketplaces are beginning to appear. Here's a look at three.

The answer to wasted IT investment: Spend, spend, spend!

The problem with staying competitive isn't that we spend too much on IT, it's that we don't spend enough

How Apache Kafka is greasing the wheels for big data

IBM just used it to launch two new Bluemix services

10 use cases where NoSQL will outperform SQL

Many industries are now adopting NoSQL database technology for crucial business applications, replacing their relational database deployments to gain flexibility and scalability.

7-Eleven takes a big gulp of customer data

The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patrons


Microsoft unveils new betas for SQL Server 2016, Azure Data Lake services

Announcements are another step in the company's big data push