In our final news note coming from this year’s Mobile Word Congress, BroadSoft has announced availability of two user applications targeting enterprise mobile users. The first applications suite is delivered in a commercially availability version of BroadTouch Business Communicator, with unified communications features incorporated for voice, video, business directories, call logs, instant messaging and presence; a single interface spans a user’s mobile devices and platforms, including Windows, Mac, iOS and Android.
BroadSoft also announced BroadTouch MobileLink, a mobile client designed to help enterprise end-users make and receive voice calls with their “business identity” over their existing cellular service for “bring your own device” (BYOD) enterprises. The app leverages the mobility capabilities of the BroadWorks communications application platform, targeting service providers that want to extend voice and service management capabilities to mobile devices in and beyond the provider’s network.
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BroadTouch Business Communicator and MobileLink are meant to enable service providers as they address a critical need of enterprise end-users to access UC applications regardless of their preferred mobile device This challenge was described in a survey here, which found that global enterprises are shifting to mobile-only communications more rapidly than expected and they are also broadly adopting unified communications services. The survey, conducted by Cohen Research Group, found that enterprises find with the need to support a diverse mobile workforce using a wide range of mobile platforms — all while expanding their unified communications features and services.
Commenting in a statement, Scott Hoffpauir, chief technology officer of BroadSoft, said, “Our goal with the development of these two mobile clients is to ensure service providers can deliver innovative, easy to use mobile communications applications that meet the specific needs of increasingly mobile enterprise employees. Businesses desiring comprehensive mobile unified communications (UC) applications will benefit greatly from Business Communicator, while MobileLink is ideal for enterprises seeking the flexibility to extend an employee’s business number capabilities to mobile devices for BYOD IT environments.”
