Enhanced social media with WidgetBox

Opinion
Apr 6, 20102 mins

When it comes to leveraging social media it’s all about making yourself as visible as possible … taking your social media presence or abstracting the social content you care about and repurposing either on your blog, your Web site, and in your email.

When it comes to leveraging social media it’s all about making yourself as visible as possible … taking your social media presence or abstracting the social content you care about and repurposing either on your blog, your Web site, and in your e-mail.

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To this end, widgets are a powerful and for that matter, efficient, answer. A widget, as you surely know, is a code fragment that is embedded in digital media and provides the presentation of, and optionally interaction with, some kind of repurposed or computed content.

The most sophisticated widgets are small but complete applications that deliver some kind of user experience such as a game while more mainstream ones display online resources such as RSS feeds, Twitter streams, and blog content.

If you are in this mainstream category and you are looking to take the social content that you feel expresses your brand to create a widget from it then you can both hire a programmer and spend a lot of money or you can use a service that builds widgets for you.

If you’d rather use a service than you should take a look at Widgetbox. Widgetbox makes creating an embeddable widget about as easy as it gets.

With WidgetBox’ you just choose your source, choose the layout details, and voilà! A widget is immediately generated and ready to be deployed. These widgets are interactive, customizable and flexible.

Widgetbox offers a free service that embeds advertising (natch) and minimal customization from an RSS feed while the Pro service (which removes ads and is priced at $3.99 per month) and the Publisher Pro service (which adds Facebook and mobile widgets for $19.99 per month) extend the sources to content feeds from YouTube, Vimeo, Hulu, flickr, and Twitter as well as providing enhanced customization and more advanced statistics.

Widgetbox provides some impressive examples from clients such as Perez Hilton and Jimmy Kimmel.

If you’re looking to promote your social media engagement Widgetbox is a very easy and cost-effective way to get into the game.