Author and his family have second thoughts about original
The authorized biography of Steve Jobs that isn’t due to be published until next year already has a new name.
Fortune writer Philip Elmer-Dewitt reports:
The old one, iSteve: The Book of Jobs, was chosen by Simon & Schuster’s publicity department. The author, Walter Isaacson, was never quite sure about it. His wife and daughter, however, were. They thought it was too cutesy.
Cutesy is one word for it.
Pretentious is another.
And others might even suggest blasphemous.
Whatever your view of the original, it will now be replaced by this much simpler title:
Steve Jobs By Walter Isaacson.
I haven’t seen the cover art, but would presume the first name is in larger type than the second.
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