Apple’s new iPhone 4S commercials remain focused on Siri

Opinion
Feb 13, 20121 min

Apple this past week released two brand new iPhone 4S commercials which, surprise surprise, highlight the many ways users can use Siri to make their lives easier.

It’s no secret that Apple’s advertisements shy away from product specifications. What’s more, Apple likes to keep the details that other companies like to brag about secret. But luckily for us, we have help from the good folks at sites like iFixit who can tell us how much RAM the iPad 2 has or how fast the iPhone 4 processor is, for example. That said, Apple’s advertisements are all about what one can actually do with an Apple product. To that end, Apple this past week released two brand new iPhone 4S commercials which, surprise surprise, highlight the many ways users can use Siri to make their lives easier.

First up, we have a video dubbed “Road Trip”

And next up is one called “Rock God”. Who knew buying an instrument, forming a band, and jamming out in a garage was so easy!

yoni heisler

Yoni Heisler is a technology writer and Mac nerd who's been using Apple products for well over 21 years. He actively covers a wide variety of Apple topics, from legal news and rumors to current events and even Apple related comedy and history. Got an idea, comment or suggestions? You can reach him at iOnApple1@gmail.com or follow him on Twitter at @EdibleApple where he's also a part-time contributor.

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