Ankle-biting problems continue to mount at the iEverything company.
You know the problem with being the king of the mountain? Everybody wants to push you off the top. Now that Apple has reached a pinnacle it is finding that this is as true for them as it was when they used to take pot shots at Bill Gates and the Redmond Monolith.
This week alone saw Apple taking heat for policies around resetting passwords over the phone, continuing the Samsung/Android patent wars (which I think everyone has had enough of), news that Android is crushing iPhone in terms of new phones being shipped and bought, and now the still-lingering problem of people having problems with their Apple email pushing to their iPhone.
In this case, one of the people with the problem happens to be an old college buddy of mine, Tyler Schaeffer. He went to the local NBC TV station and they tried to put the pressure on Apple. But Apple basically just ignored them. Of course, the standard answer of any software company of “it will all be fixed in the next version” was applied. According to an expert at PC World, there have been other complaints about this problem. You can see the video below:
It is no fun thinking you are on top of your email only to find out that you are sitting on 25 or 40 potentially important emails that are a few hours old. But this is exactly what happens with this issue using iPhone with Apple’s iCloud service.
So, one has to ask, what can go wrong for Apple next? I can tell you one thing to watch for. I was speaking to a backup software company the other day that told me that they were contacted by Apple a few months ago. The consensus from that company was that, when Apple developed iCloud, it never really gave much thought to backing up all that data.
Very much after the fact they decided that if anything happened to that data, they were hosed. Apple then went shopping for backup software that would work on the Mac OSX server versions they run on iCloud. Of course, there are not a lot of people developing enterprise or even cloud-size solutions for the Mac OSX server platform. I am not sure how this was resolved, as my contact did not know the final resolution.
In any event, Apple might find that being the top dog is not all it is cracked up to be.
