And company's marketers appear unconcerned about raising expectations too high
It will be just like we all remember where we were when the airplanes hit the twin towers, or the first time we had sex (the latter meaning me with my someone and you with yours, not the two of us together, which for all but a handful of you – and I’m not even sure they read this blog — well, I digress.)
And digressions ought not be tolerated when we are counting down the hours, minutes and seconds to such a monumentally important occurrence that Apple today has devoted the entirety of its homepage to trumpet: “Tomorrow is just another day. That you’ll never forget.”
For tomorrow at 10 a.m. here on the East Coast and 7 a.m. where Apple lives in Cupertino, Calif., the company promises “an exciting announcement from iTunes.”
That we will never forget. … From iTunes. … Geesh.
Speculation has quickly coalesced around the idea that Apple will be announcing an iTunes streaming music service that will radically transform the way people acquire commercial recordings. In fact, some see such a prospect as marking the death of the MP3 player, which, if true, will come as crushing news to my 9-year-old daughter, who only recently acquired such a device and considers it second only to Justin Bieber on the list of life’s irreplaceable treasures.
Would the death of the MP3 player be unforgettable to anyone other than Emma?
Well, I remember where I was the day JFK died. The 8-track tape player? Not so much.
Now the possibility has also been raised that the big announcement will be that Apple is making available through iTunes the complete collection of works by the Beatles. While cool, and long overdue, Yoko, I’m guessing not even an Apple marketer would have the gumption to tout that news in such a breathtaking manner.
A Beatles reunion? Now there is something I might never forget.
(Update, Tuesday: This will teach me to ever again question the gumption of Apple’s marketers. Here’s the news.)
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