Newsgator Takes Enterprise Social Mobile

Opinion
Dec 1, 20101 min

UC

Underscoring the need for a proactive mobility strategy is Newsgator’s announcement last week of a social application specifically designed for the iPhone and iPad. Newsgator’s application gives Apple device users the same capabilities and features previously only available to desktop users.

We continue to see mobility rank as one of the key focus areas for enterprise IT. As IT budgets fall or remain flat, mobility escapes the knife or even gains additional investment as enterprises seek to support an increasingly mobile, distributed, and virtual workforce while leveraging emerging mobility products and services to revamp business process or deliver new services.

As I wrote about a few weeks ago (http://www.networkworld.com/community/node/68563), we’re also starting to see the beginnings of the completely wireless employee with more than 20% of companies now possessing such workers while most plan to increase the number of unwired workers in the next year. Applications such as Newsgator’s SocialSites for iPhone and iPad represent a growing trend of application developers providing equal experience for desktop and mobile users alike.