Apple on Tuesday announced that sales of its updated Apple TV is on target to move 1 million units this week.
And so it appears that Apple’s “hobby” might be turning into a full-fledged business.
Apple on Tuesday announced that sales of its updated Apple TV is on target to move 1 million units this week.
CUPERTINO, California—December 21, 2010—Apple today announced that it expects sales of its new Apple TV® to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe℠, all on your HD TV for the breakthrough price of just $99. iTunes® users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.
Now with AirPlay, recently available in iOS 4.2, users can wirelessly stream their music, video and photos from iPad, iPhone and iPod touch® to their new Apple TV, making it the perfect iOS accessory. Users can also control Apple TV with their iPad, iPhone or iPod touch using the Remote app, available as a free app on the App Store.
The potential for AirPlay cannot be overstated, and lowering the buy-in price on the next-gen Apple TV to an affordable $99 pricepoint was well thought out by Apple. Infiltrating the living room is no small thing, but the allure of AirPlay along with the potential for an Apple TV app store down the line certainly puts Apple in good position to make some serious moves in the months to come.
