mark bowker
Senior Analyst

Don’t Fear the Cloud

Opinion
Feb 28, 20111 min

Why the FUD?

What’s with all the FUD (fear, uncertainty, and doubt) circulating on cloud, fueling unrealistic fears? The cloud is a deployment choice that deserves the same risk management procedures you put in place for any other platform. Companies are making good use of the cloud by starting small and building on its success–initial deployments focus on less critical data and enable businesses to enjoy the benefits without the fear. Transparency from cloud providers will allow them to demonstrate the effectiveness of their controls and show how they are verified, helping build trust and partnerships. A trusted cloud provider will help map solutions to business requirements that can lead to resource savings, scalability, profitability, and a more efficient operating environment.

mark bowker

Senior Analyst Mark Bowker focuses on all things related to virtualization and cloud computing. Mark researches cloud and virtualization technologies and evaluates the impact the solutions have (or will have) on IT strategy and the broader marketplace. His other research areas include data center management, application workload deployment in next-generation data centers, and the external influences driving adoption of data center technologies. Prior to joining ESG, Mark ran the IT organization for a business consulting and technology services company.

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