Germans are ga-ga for the iPad as demand surges

Opinion
Mar 31, 20101 min

Demand for Apple's upcoming iPad is exceeding expectations, both in the US and abroad

Gizmodo reports that pre-orders for the iPad in Germany are nearly 4x higher than initially expected.

In Europe, each Apple country orders products from the mothership according to their marketing experience and expectations. According to a reliable source, Apple Germany had ordered only 75,000 iPads. Against all their predictions, they got 250,000 orders.

Meanwhile, US demand for Apple’s latest and greatest device is also exceeding expectations. Earlier this week, Morgan Stanley analyst Katy Huberty wrote an investment note to clients observing that supplier forecasts for the iPad are now falling in the 8-10 million unit range for 2010. Previously, Huberty anticipated 2010 iPad sales to fall somewhere in the ballpark of 5 million units.

Moreover, suppliers now believe that Apple will be able to ship 2.5 million iPads in the first 3 months the device goes on sale – a prediction, which if true, would significantly eclipse Huberty’s initial projection of 750,000 units sold from April-June.

yoni heisler

Yoni Heisler is a technology writer and Mac nerd who's been using Apple products for well over 21 years. He actively covers a wide variety of Apple topics, from legal news and rumors to current events and even Apple related comedy and history. Got an idea, comment or suggestions? You can reach him at iOnApple1@gmail.com or follow him on Twitter at @EdibleApple where he's also a part-time contributor.

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