Acquires media flow optimizer and caching company Ankeena
Cisco’s enthusiasm for video is well known: the company time and again refers to video as the “killer app” that will account for the majority of Internet and IP traffic, and prompt infrastructure upgrades that will drive demand for its routers and switches.
Rival Juniper this week placed its own bet – a $100 million one – that demand for video will drive the same kind of demand for its routers. The company announced plans to acquire partner Ankeena Networks, a privately-held maker of software for optimizing media content delivery.
Ankeena’s Media Flow Director product was marketed by Juniper as an offering to optimize mobile and fixed networks for efficient video and media delivery to smartphones and other mobile devices. The product supports different adaptive streaming technologies that dynamically detect the available bandwidth and varying the delivery bit-rate.
This is intended to allow the software to deliver online media content at scale and provide television-like viewing quality, allowing viewers to watch videos undisrupted by buffering or “stuttering,” Juniper says.
Ankeena’s products also feature a caching technology designed to reduce the number of servers needed to deliver media, resulting in reduced transit network and media delivery costs, the company says.
It sounds similar to Cisco’s Visual Quality of Experience technology in its “medianet” content delivery platforms.
Ankeena was founded in 2008 as Nokeena Networks. Juniper will integrate Ankeena into its Junos Ready Software business group.
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