AT&T temporarily suspends iPhone 4 pre-orders until further notice, says demand 10x higher than it was for the iPhone 3GS

Opinion
Jun 16, 20102 mins

If you're looking to pre-order the iPhone 4 and have it by June 24th, you may very well be out of luck. With AT&T still trying to recover from a multitude of iPhone processing issues yesterday, Ma Bell issued a memo today stating that they are temporarily suspending all iPhone 4 pre-orders until further notice.

Update: Users looking to pre-order the iPhone 4 from Apple’s website should be advised that shipping for the new device has now been rolled back to July 14th.

If you’re looking to pre-order the iPhone 4 and have it by June 24th, you may very well be out of luck. With AT&T still trying to recover from a multitude of iPhone processing issues yesterday, Ma Bell issued a memo today stating that they are temporarily suspending all iPhone 4 pre-orders until further notice. Also interesting is the tidbit that iPhone 4 pre-orders were 10x more voluminous than iPhone 3GS pre-orders. 

iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T’s more affordable data plans and our early upgrade pricing.

Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we’re suspending pre-ordering today in order to fulfill the orders we’ve already received.

The availability of additional inventory will determine if we can resume taking pre-orders.

In addition to unprecedented pre-order sales, yesterday there were more than 13 million visits to AT&T’s website where customers can check to see if they are eligible to upgrade to a new phone; that number is about 3-times higher than the previous record for eligibility upgrade checks in one day.

We are working hard to bring iPhone 4 to as many of our customers as soon as possible.

Apple, meanwhile, issued a press release of their own stating that the number of iPhone 4 pre-orders altogether checked in at 600,000 units, marking the highest number of pre-orders Apple ever experienced in a single day.

Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.

yoni heisler

Yoni Heisler is a technology writer and Mac nerd who's been using Apple products for well over 21 years. He actively covers a wide variety of Apple topics, from legal news and rumors to current events and even Apple related comedy and history. Got an idea, comment or suggestions? You can reach him at iOnApple1@gmail.com or follow him on Twitter at @EdibleApple where he's also a part-time contributor.

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