DXG DXG-711 digital camera

Feature
Nov 19, 20071 min

Cool Yule rating: 3 stars $149

Price:

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Description: It’s small, it’s thin, it’s sleek, it’s silver, and it offers 7.1 megapixels for less than $150. Which is pretty good, since I remember paying $500 for a 3 megapixel camera not so long ago. DXG is a Taiwanese company that has hit the U.S. market targeting the youth audience with an easy-to-use, inexpensive, stylish camera. Or, as the company says in its marketing material, it’s targeting “mainstream mid- and late-adopters of mid- and entry-level digital cameras.” I’m not sure what that means exactly, but the DXG-711 is easy to use, fun and lightweight in every sense of the word.

The technical specs look like this: 3x optical zoom, 2.5-inch LCD, built-in 32MB flash memory, video recording at 640 by 480 resolution, 30 frames per second with sound, digital voice recorder and pre-set scenes for “sports” or “portrait.” If you’re looking for a full-featured professional digital camera, this isn’t it. But for $149, DXG has packed a lot of punch into a small package.

Neal Weinberg

Neal Weinberg is an experienced technology journalist with in-depth knowledge of cybersecurity, networking, cloud, wireless, IoT, IT careers, AI, robotics, digital transformation, and self-driving vehicles. Before becoming a freelance writer, he spent 17 years as executive features editor for NetworkWorld. Prior to his time at NetworkWorld, Neal was business editor at Middlesex News. He studied at the University of Massachusetts in Amherst. His work has been published in Tech Target, Information Week, Robotics Business Review, and other publications.

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