Like a lot of startups, 30 Second Software execs kicked around a lot of product name ideas, and then tested them with focus groups, not to mention friends and family.
“There’s no real magic behind it,” says Lance Obermeyer, CTO for 30 Second. “Believe it or not, we just really liked the name digby. It’s short, memorable, and just rolls of the tongue.”
Company officials say they hope the name becomes an online verb as in “I’ll digby that book.”
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