Successful business blogging

With comScore reporting that 50 million Americans read blog and that those readers tend to be wealthier and more likely to shop online, we chat with Matt Moran, author of the “The IT Career Builder’s Toolkit,” about what makes a good business blog.

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Show notes

• comScore Blog Report (PDF)

• Buy “The IT Career Builder’s Toolkit”

• Matt Moran’s Notes from the Toolshed career blog

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