Yes, but what about the marketers?

Yes, but what about the marketers?

Consultant Jeff Kaplan this week examines the downfall of huge industry trade shows from a point of view you may not have thought of before: the vendors’ marketing teams. After failing to really use trade shows to their full marketing potential – and opting for the cheap T-shirt giveaways instead – vendors have missed an opportunity that may be gone forever. The question is, what do they do now?

https://www.nwfusion.com/columnists/2004/071904kaplan.html?vo

To gracefully restart or not to gracefully restart

This may seem like an arcane topic, but whether to use graceful restart in routers to maintain reliability is a debate worth having – and where else are you going to see it? In this week’s Network World Face-off, Juniper’s Matt Kolon argues in favor of graceful restart technologies, while Nortel’s Ru Wadasinghe argues for nonstop routing instead.

Kolon

https://www.nwfusion.com/columnists/2004/071904faceoffyes.html?vo

Wadasinghe

https://www.nwfusion.com/columnists/2004/071904faceoffno.html?vo

Everyone wants to be Buzz

‘Net Buzzman Paul McNamara this week talks about his run-ins with those who would steal his identity – and how the newly passed Identity Theft Penalty Enhancement Act probably won’t do a whole lot to deter those thieves in the future.

https://www.nwfusion.com/columnists/2004/071904buzz.html?vo

IPod, shmipod

Yes, the iPod has become _the_ gadget to have in some circles, but there are other options that are just as appealing. Cool Tools’ Keith Shaw this week looks at the Pocket Video Recorder AV420 from Archos – a “handheld digital entertainment center.”

https://www.nwfusion.com/columnists/2004/071904cooltools.html?vo