HP puts on SqueezePlay

Opinion
Jun 24, 20032 mins

* HP uses Inner Media’s SqueezePlay for compression

A few weeks ago I mentioned in passing that HP is using Netli’s service to improve the performance of its developer portal – but HP is also using a product from Inner Media called SqueezePlay.

SqueezePlay is Web compression software for Web sites running on Microsoft Internet Information Server. In April, Inner Media updated SqueezePlay with integration with Windows Performance Monitor and support for .Net, WebSphere and Cold Fusion.

Users configure the software to determine what gets compressed and when. It’s compatible with multiple browsers, so there is nothing that must be downloaded on client computers.

Customers such as HP, the Ford Foundation and Unisys have begun using SqueezePlay since it was rolled out a year and a half ago.

HP installed the software on each server running its developer portal. SqueezePlay compresses text and HTML – in real time – while other Web files such as GIF and JPEG images are delivered uncompressed. Inner Media says HP has cut download times about 50% on average, and in some cases the download time has been slashed by nearly 75%.

In addition, HP was able to increase the capacity on its servers from 40,000 requests per hour to 80,000 requests per hour, so it was able to not only reduce bandwidth demand, but also reduce hardware demand.

SqueezePlay is sold on a per-server basis and starts at $1,000 for a base license.