That’s what Rico Malvar, managing director of Microsoft Research Redmond, tells InformationWeek in a piece that looks at what Microsoft needs to do to stand out in a Web-centric world that has seen others such as Amazon, Apple and Salesforce.com take leadership positions.
“We need to do better at getting in the public eye,” said Rico Malvar, managing director of Microsoft Research Redmond. “What you see here doesn’t always match with the perception that people have of Microsoft in innovation. Researchers often think the thing that is most innovative is what gets the most awards at the conference. That’s important, but what gets to the user and makes the user’s life better?”
