Phones based on Microsoft’s Windows Mobile have a reputation for being strictly business. Phones from LG have a reputation of being strictly consumer. But as Cool Tools blogger Keith Shaw writes in his recent “Smartphone smackdown 2008” guide, the lines between the two are blurring. Users want to use their phones as business productivity tools 24/7, accessing e-mail getting through the VPN. And they want the same phone to offer consumer-ish features such as playing music or taking videso. This new-and-improved union between Microsoft and LG, could help both companies achieve entries in this blurred-line genre. The two had already been partners, but yesterday announced an agreement to do more joint development.
The story from IDG News service explains:
“Both companies have slipped in rankings recently. A recent Gartner study showed that worldwide, Microsoft in the second quarter this year slipped into the third place among providers of smartphone operating systems, behind number one Symbian and number two ranked Research In Motion. Last year in the same quarter, Microsoft beat out RIM for the second position. A recent IDC study showed that LG during the third quarter this year slipped into the number-five position worldwide among mobile phone makers.”
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