Cisco: Let them eat virtual cake (and other Cisco goodies at CES 2008)

The consumer electronics buyer is the new CIO and Cisco is hoping to place its brand in the consumer psyche by making a big splash at next week’s Consumer Electronics Show. As well as

launching a raft of Scientific-Atlanta- and Linksys-developed gear to highlight what Cisco dubbs “visual networking”, Cisco will also be celebrating the first birthday of its Cisco Campus on Second Life. Cisco promises attendees to its birthday bash in Second Life virtual cake and a slide show, following a discussion on the company’s latest consumer products and strategies for networking in the home. In the real world of CES 2008, Cisco will be demonstrating Scientific-Atlanta and Linksys gear that combine streaming digital video technology and social networking applications. It will also be one of the first times that consumers will be able to see the Cisco brand on Scientific-Atlanta set-top boxes. Perhaps at 2009 CES we’ll see Linksys home networking gear with the Cisco brand alone?

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