Redesigns are always risk – people hate change, truth be told – but here’s what can happen when you redesign a Web site frequented by famous movie critics:
Roget Ebert on the new-look Rotten Tomatoes: “It’s rotten. A nearly perfect site has been junked up, tamed down and made nearly unusable. Also, it looks anemic and ugly.”
And he’s just warming to the task.




