• United States

Dogs make the sale

May 04, 20061 min

Who can resist a cute dog? That was the ploy used by Blue Coat Systems to get people to visit its booth here at Interop. The company employed service dogs (and their handlers) from the Assistance Dog Institue in Santa Rosa, California, to wander the show floor and lead attendees back to the booth where they could get free security software for home PCs. Here is Cheryl Brighting with her dog, Weber: