I suppose by now I should be used to it but the endless stream of newsletters that I haven’t asked for just keeps on coming. I just got one from Touchpoint Communications addressed to an old account that was used for a column I used to write for a realty association. What amazed me is that Touchpoint’s business is “personalized” newsletters for email and print for the mortgage and real estate industries yet their message to me wasn’t personalized and wasn’t CAN SPAM complaint as it lacked a valid physical postal address (a violation that is subject to fines of up to $11,000)! From these factors I conclude that Touchpoint can’t actually supply the service they claim to offer (they didn’t personalize the message) and are either ignorant of the law or willfully ignoring it. Whatever the problems are you have to wonder who would want to do business with this company? I wonder whether Touchpoint’s management will respond to this? I must now go an unsubscribe from the list they so kindly added me to …
Update: I forgot to further chastize Touchpoint for the following pitch that was in their message: “Newsletters are one of the most effective ways to reach your market. Is excellent for faster and easier Mortgage and Real Estate solutions. Also, helps to keep your name on the minds of your customers. This is an unique marketing strategy that can help to build your business, to attract those who are interested in your services but still haven’t take a decision about who is going to provide what they want, to give general information about the products that you’re offering, and that help you to produce optimal results.” I swear that is directly copied from their message. I think it was translated from Chinese.
