jim_duffy
Managing Editor

Hello, goodbye

Analysis
Feb 1, 20071 min

The Associated Press reports that the Scientific Atlanta brand will be wiped out in favor of using the Cisco logo on gear produced by the set-top box manufacturer it bought for $6.9 billion in 2005. Sounds like it’s part of Cisco’s stated ambition to build Cisco up as a household brand.

Next brand for the chop: Linksys.