Cisco may be making headlines with its applications push but it still sells core routing and switching products and it has launched a U.S. initiative to push more of such equipment through its channel partners.
According to a story in EChannelLine the Igniting The Core program goes after the estimated $40 billion routing and switching products installed base of Cisco and non-Cisco products, according to the story. The initiative rewards partners for finding and driving new businesses, and sees Cisco working with partners to identify accounts that are ripe for upgrades, the story reads.
