New twist on search has roots at MIT Media Lab

A search technology developed at the MIT Media Lab is helping some Fortune 500 companies uncover new markets and trends by examining consumer sentiment found on the Web. Accelovation, which was founded in 2003 and is based one block away from Google in Mountain View, Calif., has been operating in stealth mode until this week, when it began briefing reporters. Company officials say they have two dozen customers in the Fortune 500, including 3M, Procter & Gamble, General Mills and Clorox. The idea is to find new technologies for existing market needs or new markets for existing technologies. Read the rest here: http://www.networkworld.com/news/2007/050907-mit-search-markets.html