• United States

NBC turns to streaming to promote new show

Jan 15, 20031 min
Data Center

When the press release stating NBC’s new drama Kingpin could be previewed on iFilm came across the desk, I was not overly surprised. Movie studios have been doing this for a while now and TV is finally catching up. With people using the Internet more and potentially drifting away from watching TV, this is a good way for the networks to help reel people back in.