Amazon.com has inked a deal to use Microsoft’s Windows Media 9 Series to offer song samples to customers. LoudEye will host and deliver the content. Amazon seems to have made the decision to go with Windows Media 9 because of its Fast Streaming technology, which eliminates the buffer time when a video starts (when the latest Windows Media client is downloading from a Windows 2003 server.) Amazon.com still supports the Real format as well, but many see this as a win for Microsoft in its battle with Real for King of the Streaming Media Hill. Related content opinion Imprezzeo makes image search easier By Jason Meserve Apr 03, 2009 1 min Video Web Search Enterprise Applications opinion Skype on the iPhone is a sweet app By Jason Meserve Apr 02, 2009 1 min iPhone opinion March Madness coming to an iPhone near you By Jason Meserve Mar 12, 2009 1 min iPhone opinion Nice play by Amazon with Kindle iPhone app By Jason Meserve Mar 10, 2009 1 min Kindle iPhone Amazon.com Podcasts Videos Resources Events NEWSLETTERS Newsletter Promo Module Test Description for newsletter promo module. Please enter a valid email address Subscribe