brandon_butler
Senior Editor

Back to the future: 13 year old video outlines Citrix’s plan for the next 10 years

Opinion
Sep 18, 20141 min

Citrix’s plan for a software defined workplace was first envisioned in 2001

Citrix has a grand vision for how it plans to approach the next 10 years, and it’s all centered around the idea of “software-defined workplaces,” company CEO Mark Templeton told me.

During an exclusive interview with Network World, toward the end of the conversation Templeton mentioned how this strategy is not much different from what the company has been preaching over the past decade, but now with a crisper, clearer message. To prove that, he said I should Google “Citrix Virtual Workplace” and watch the top YouTube video. So I did. You’ve got to check this out. It’s a video that Citrix produced in 2001 to depict what the future of working would be like. And it’s so early 2000s.

brandon_butler

Senior Editor Brandon Butler covers the cloud computing industry for Network World by focusing on the advancements of major players in the industry, tracking end user deployments and keeping tabs on the hottest new startups. He contributes to NetworkWorld.com and is the author of the Cloud Chronicles blog. Before starting at Network World in January 2012, he worked for a daily newspaper in Massachusetts and the Worcester Business Journal, where he was a senior reporter and editor of MetroWest 495 Biz. Email him at bbutler@nww.com and follow him on Twitter @BButlerNWW.

More from this author