CEO of IPO-bound Box is not afraid to stir the pot on Twitter
It’s rare to find a CEO of a high-profile company who is more outspoken on social media than Aaron Levie, founder and “chief magician” (as he calls himself) of Box, which today is launching its initial public offering on the New York Stock Exchange on Friday Jan. 23.
Levie (@Levie) is snarky, brutally honest and clever in his Tweets. And they get a lot of attention. Below are 10 of @levie’s most-shared Tweets:
Apple-Microsoft over the years
Number of retweets: 2,097
Epic. pic.twitter.com/HMhiiM3m3n
— Aaron Levie (@levie) March 28, 2014
Career advice
Number of retweets: 1,971
Dear kids: If you want a job in 5 years, study computer science. If you want a job forever, study computer security.
— Aaron Levie (@levie) December 23, 2014
Innovation’s dilemma
Number of retweets: 1,800
People’s reaction to ideas: Bad ideas: “That’ll never work” Good ideas: “That could work” Great ideas: “That’ll never work”
— Aaron Levie (@levie) September 14, 2013
CompSci for the big bucks
Number of retweets: 1,457
This is why you study computer science: Draw Something sold for $200M after a few months; Pictionary sold for $29M after 16 years
— Aaron Levie (@levie) March 21, 2012
The North Korea effect
Number of retweets: 1,347
A country with no internet is now essentially responsible for causing Hollywood to adapt its business model to the Internet. This is weird.
— Aaron Levie (@levie) December 24, 2014
Business advice
Number of retweets: 1,111
You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
— Aaron Levie (@levie) October 13, 2014
Invasion of drones
Number of retweets: 943
That awkward moment when your startup doesn’t have a drone strategy.
— Aaron Levie (@levie) March 4, 2014
The Interview’s effect
Number of retweets: 603
‘The Interview’ will be the highest grossing movie of all time. For the security industry.
— Aaron Levie (@levie) December 20, 2014
But he didn’t quit
Number of retweets: 602
Yo is apparently worth $5-10M. If that’s not an ad for quitting your job and writing anything you can for the iPhone, I don’t know what is.
— Aaron Levie (@levie) July 18, 2014
Flying high
Number of retweets: 567
It’s extremely unfortunate that the https://t.co/q1wAkX1xEE webmaster lost the password to the server in 1996. pic.twitter.com/2QTuqU1nct
— Aaron Levie (@levie) July 29, 2014




