Chef cooks up a tasty dish, awash with lovely valley lucre

News Analysis
Sep 9, 20153 mins

Sweet, sweet venture cash is the stuff that makes the tech world go around. The folks at Chef are serving up a good dose today.

intelligent automation cio

Automation is, in an age where speed and agility are seen as the most important factors for a business, a key driver of growth. One of the best-known vendors in the IT automation space, Chef, is today announcing a $40 million Series E funding round.

The round was led by DFJ Growth and included Millennium Technology Value Partners, as well as all existing investors: Battery Ventures, Citi Ventures, DFJ, Ignition Partners, and ScaleVP. Perhaps most interestingly, Hewlett Packard Ventures also joined the round with a strategic investment. While one could spend an age talking about HP’s tortured and torturous history in the cloud (the company has launched a cloud platform more times than I can count), this world of IT automation is far closer to its traditional wheelhouse.

Founded in 2008, Chef Software’s aim is a big one – it wants to fundamentally change the way organizations build and deliver software. It does so by selling an automation platforms – quite simply, instead of manually having to set up every single server, organizations can create their own “recipes” for distinct server patterns. These recipes can then be used at scale to speed up the provisioning of infrastructure.

Now, the interesting thing here is that if you were to read the view of more forward-looking tech commentators, you’d be excused for thinking that the world is going to move to containers and microservices in short order. The reality is somewhat different than that – the vast majority of enterprise IT still uses very traditional patterns – heck, server virtualization is seen as cutting-edge in many areas. As such, vendors like Chef that make IT provisioning faster may not be super sexy, but they have a massive market opportunity. The company already claims half of the Fortune 50 as customers.

Companies including Facebook, GE, Target, Bloomberg, Nordstrom, Gap, IBM, Yahoo, and Intuit, are among the more than 750 customers using Chef to accelerate software delivery. In addition to customers, Chef has built a strong channel strategy with AWS, HP, and Microsoft, all part of Chef’s go-to-market efforts.

Chef’s leadership is unsurprisingly ebullient about the opportunity. “This is an inflection point for Chef as a company. Our innovations are becoming the primary bridge between traditional IT and New IT in the enterprise,” Chef CEO Barry Crist said. “Today we enter a new era as the automation control plane for digital-first organizations everywhere, and this new capital will help us take DevOps mainstream.” Fighting words indeed.

Chef is part of a fundamental shift in the way IT happens. This funding is testimony to that and will no doubt fuel the company to ever-greater heights.

benkepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the cloud. His areas of interest extend to aviation technology, enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

He is a globally recognized subject matter expert with an extensive following across multiple channels. His commentary has been published on Forbes, ReadWriteWeb, GigaOm, The Guardian and a wide variety of publications – both print and online. Often included in lists of the most influential technology thinkers globally, Ben is also an active member of the Clouderati, a global group of cloud thought leaders and is in demand as a speaker at conferences and events all around the world.

As organizations react to the demands for more flexible working environments, the impacts of the economic downturn and the existence of multiple form-factor devices and ubiquitous connectivity, Cloud computing stands alone as the technology paradigm that enables the convergence of those trends -- Ben’s insight into these factors has helped organizations large and small, buy-side and sell-side, to navigate a challenging path from the old paradigm to the new one.

Ben is passionate about technology as an enabler and enjoys exploring that theme in various settings.

The opinions expressed in this blog are those of Ben Kepes and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

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