Bugcrowd raises cash because of the power of the people

News Analysis
Apr 20, 20163 mins

It's all about leveraging the wisdom of the crowds to uncover security bugs in software

News today from security testing vendor Bugcrowd highlights an increasing trend towards leveraging an outside community to do good things for organizations.

First, the news: Bugcrowd is investing a $15 million Series B led by Blackbird Ventures along with existing investors Costanoa Venture Capital, Industry Ventures, Paladin Capital Group and Rally Ventures. Not one to miss out on a funding opportunity, Salesforce Ventures also joined the round. The company has now raised $24 million since its founding at the Startmate accelerator in Sydney, Australia.

What Bugcrowd does is pretty simple. Its flagship product, Crowdcontrol, is used by a bunch of high-profile brands, including CreditKarma, Fitbit, Motorola, Tesla, TripAdvisor and Western Union, to resolve security bugs in their products. But this isn’t any magic bullet “apply our advanced platform and resolve your bugs automatically” kind of science fiction. Instead, Crowdcontrol leverages that most ancient of resources—the crowd. Bugcrowd has built a vetted community of over 27,000 security researchers, all of whom helps Bugcrowd’s customers reveal the holes in their software.

On top of the actually crowd-sourcing aspects, Bugcrowd also has a proprietary vulnerability reporting platform.

Shifting the cybersecurity paradigm

The upshot of all of this is that Bugcrowd believes it can change the paradigm for cybersecurity: more cost-effective and far faster than standard security testing programs. Bugcrowd also provides a range of responsible disclosure and managed service options that allow companies to commission a customized security testing program that fits their specific requirements.

“Bugcrowd is giving its customers a radical cybersecurity advantage over their adversaries. We started Bugcrowd with the mission of connecting the global security researcher community to the security market, and the past three years have been focused on building a safe, trusted, easy-to-use platform that can achieve massive scale,” said Casey Ellis, CEO and founder of Bugcrowd. “Hackers and companies desperately need each other but are historically terrible at getting along, and our success positions us ahead of the incredible opportunity to change that. We are looking forward to what the future holds here at Bugcrowd and incredibly proud to take a scrappy, innovative startup—born in the blossoming Australian startup scene and brought to Silicon Valley—to even greater heights in 2016.”

This funding specifically and the rise of vendors such as Bugcrowd generally point to an increasing trend towards companies sourcing more and more of their work from outside the organization. And this isn’t primarily about cost-cutting. In the same way that large organizations such as Proctor and Gamble famously leveraged the crowds to help it more rapidly conceive of and develop new products, so too are a host of other organizations looking to crowds to be an important way to get things done.

Bugcrowd isn’t alone, of course, HackerOne recently hired Marten Mickos, open source technology legend to be CEO of its platform. (HackerOne is in a very similar space to Bugcrowd.) No one knows who the winners and losers will be in this space, but one this is for sure: the crowd is wise, and organizations will continue to leverage that wisdom.

benkepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the cloud. His areas of interest extend to aviation technology, enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

He is a globally recognized subject matter expert with an extensive following across multiple channels. His commentary has been published on Forbes, ReadWriteWeb, GigaOm, The Guardian and a wide variety of publications – both print and online. Often included in lists of the most influential technology thinkers globally, Ben is also an active member of the Clouderati, a global group of cloud thought leaders and is in demand as a speaker at conferences and events all around the world.

As organizations react to the demands for more flexible working environments, the impacts of the economic downturn and the existence of multiple form-factor devices and ubiquitous connectivity, Cloud computing stands alone as the technology paradigm that enables the convergence of those trends -- Ben’s insight into these factors has helped organizations large and small, buy-side and sell-side, to navigate a challenging path from the old paradigm to the new one.

Ben is passionate about technology as an enabler and enjoys exploring that theme in various settings.

The opinions expressed in this blog are those of Ben Kepes and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

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