Sigfox, the France-based wireless networking company that is trying to push IoT communications technology into the mainstream with its low-power WAN service, provided through partnerships with mobile carriers who weave its technology into their base stations, just celebrated its third year of doing business in North America.\nIn an interview with Network World, Sigfox USA President Christian Olivier was eager to characterize his company as an operator or a carrier for the Internet of Things (IoT), not an infrastructure provider.\nSigfox\u2019s model \u2013 using small, easily deployed base stations that can be placed in a wide array of locations \u2013 means that it can offer low-power WAN coverage to large parts of the U.S. without the need for businesses to deploy their own IoT-centric networks for a given deployment.\n\n\u201cOur job is \u2026 actually to enable U.S. businesses and industries to connect their devices with our device-to-cloud service, and for this, we deploy ourselves an infrastructure in the U.S.,\u201d he said.\nOlivier said the U.S. is likely to see faster and more widespread IoT adoption than Europe, saying that U.S. companies are more likely to be eager early adopters of new technology. Sigfox\u2019s unlicensed, ISM-band network is aimed squarely at short-messaging, low-data-rate usage \u2013 so it\u2019s easier to partner up with U.S. carriers and create a large coverage footprint without a lot of fuss, since the network and underlying technology are relatively undemanding, compared to networks designed to carry traffic like high-definition video or delay-sensitive machine data.\nWhat\u2019s your key competitive advantage in the U.S. market? Why should the end-user customer be clamoring for access to Sigfox\u2019s network?\nFirst of all, I think we have a very end-to-end offering, meaning that we offer a service where it\u2019s \u2026 essentially a one-stop shop for device-to-cloud service. Essentially, a customer can read the data from their devices within a few minutes on the cloud using our API, so it\u2019s very efficient as a service. The other side of it is, of course, that we have a fantastic track record in terms of battery consumption. So because the network is so power-efficient, you can expect the device to stay with the same battery for years, typically. As well, we believe we are competitive [in terms of] subscription pricing.\nAren\u2019t there more competitors in the U.S. as far as LPWAN options go?\nThere are competitors in every geography, really. It\u2019s just a matter of how consistent you are with your strategy, and I think, on this side, basically we\u2019ve been pretty consistent over the past three years at building our network progressively and I can tell you that, in three years, we\u2019ve deployed [in] 24 major metros and we\u2019re covering 30% of the population.\nThe other thing that we are very consistent with is developing an ecosystem \u2026 we\u2019ve been developing a U.S.-based ecosystem of device and solutions manufacturers because it\u2019s a clear vector to adoption.\nIt seems like IoT architecture preferences are starting to change a little bit (e.g., edge, fog and so on). How does that play into Sigfox\u2019s position in the American market?\nSo, we\u2019ve developed partnerships with a lot of platforms \u2026 which reduces the burden on the customer side because they don\u2019t have to reinvent a platform to gather and analyze device data. It\u2019s pretty important.\nSounds like you guys are trying to be the default network for wide-area IoT.\nWe have technology and a network that\u2019s really suited to IoT. It\u2019s not like trying to adapt an existing network, so I think that\u2019s a competitive advantage for us.\nWhat about new capabilities for the future? What should Sigfox customers be looking forward to?\nFirst of all, we\u2019re going to keep on expanding our coverage in the U.S., definitely. We have, for instance, covered 40 of the busiest airports, and we\u2019ll keep on expanding our coverage in respect to population in the U.S. There are some innovations coming with this network, innovations related to combining messages with localization, for instance.