Rob Enderle
Contributor
Want to Join?
Opinions expressed by ICN authors are their own.
Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With more than 25 years’ experience in emerging technologies, he provides regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and identify best marketing strategies and tactics.
In addition to IDG, Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. Rob trained as a TV anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR, and Fox Business.
Before founding the Enderle Group, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, and Siemens.
Before Giga, Rob was with Dataquest covering client/server software, where he became one of the most widely publicized technology analysts in the world and was an anchor for CNET. Before Dataquest, Rob worked in IBM’s executive resource program, where he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security, and Planning.
Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.
Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.
The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.
How to deal with a manager who hates you
Sometimes it’s your boss, sometimes it’s you. Columnist Rob Enderle writes that it’s important to figure out why you and your manager don’t get along. Then you have to decide if it’s something you can fix or if you simply need to get...
15 ways to not get fired from your dream job
You’ve got your dream job, now how do you keep it? Columnist Rob Enderle shares 15 things you should know before you even start your new dream job in order to not get fired.
Brussels attacks reinforce that security is everybody’s problem
In light of the tragedy in Belgium columnist Rob Enderle writes that it is more important than ever to rethink our security efforts. People seem to think security is someone else’s problem, but the reality is that security is...
Donald Trump vs. Steve Jobs: The tale of two con artists
Donald Trump and Steve Jobs understand that reality doesn’t matter. It’s what people believe that matters. However, columnist Rob Enderle writes it’s not just about convincing folks you will be successful in a turnaround, it’s about...
How Fiorina failed to use analytics to succeed in business and politics
The current presidential election showcases how Carly Fiorina failed to use tech to her advantage, writes columnist Rob Enderle. The inability or desire to learn the tools your company sells or that assure employee loyalty leads to...
The dark side of early retirement
Instead of working to retire early, smart folks tend to find work they enjoy so they don’t want to retire. Columnist Rob Enderle can’t understand why anyone would want to retire at 35, calling the idea ‘idiotic.’
U.S. surveillance programs are killing the tech industry
Thanks to massive government surveillance, specifically the NSA’s national and international spy programs, the U.S. tech industry is likely to lose more than $35 billion from foreign customers by 2016.
The 5 stages of venture capital denial
At EMC World, columnist Rob Enderle attended a session on venture funding efforts. Because EMC takes a different approach it often has to defend its strategy. So here is a look at the ‘5 stages of venture capital denial’ developed by...
Microsoft returns to its roots at Build with smart cows
Over the years columnist Rob Enderle has witnessed Microsoft undergo many changes and make many mistakes. But, at this year’s Build conference he saw a glimpse of the old Microsoft -- and it all started with a presentation on smart...
Don’t count on people to prevent data breaches
As malware gets more sophisticated and hostile, columnist Rob Enderle says we can’t always count on people to do the right thing. He offers his plan to deal with the weak link.
3 warning signs to watch for when evaluating vendors
Sometimes vendors are not what they seem to be on the surface. Columnist Rob Enderle writes that these three red flags indicate hidden problems.