The announcement comes during the vendor's SuiteWorld conference
The company's push into sports is its 25th vertical
The announcement continues SAP's emphasis on the in-memory database technology
Customers in 26 countries can now use the store
HANA, the cloud and social software are among the issues on tap
The order management software tackles problems caused by an increasingly complex retail industry
Customers will be able to run their applications on the HANA-powered cloud
Bain Capital and Golden Gate Capital are leading the acquisition
OpenSAP classes will begin later this month
Analyst: The release shows that Salesforce.com is listening to customers' requests for new features
