Apple rolls out new commercial for the 13 inch MacBook Pro with Retina Display

Opinion
Oct 26, 20122 mins

Apple this week rolled out a brand new commercial highlighting the recently announced 13-inch MacBook Pro with a Retina Display.

Apple this week rolled out a brand new commercial highlighting the recently announced 13-inch MacBook Pro with a Retina Display.

And in case you happened to miss it, the early reviews of Apple’s latest addition to its notebook lineup have been overwhelmingly positive. Engadget, for example, writes:

For starters, it’s wildly thin. No, not manilla envelope thin, but thin enough to slip into most briefcases and backpacks without the consumer even noticing. Outside of that, it’s mostly a shrunken version of the 15-incher let loose over the summer. The unibody design is as tight as ever, with the fit and finish continuing to impress.

And in case you’re wondering what makes this MacBook Pro so special, note that it’s 20% thinner than the 15-inch Retina Display MacBook Pro and weighs in at a pretty svelte 3.57 pounds.

Apple notes:

The new MacBook Pro packs more than 4 million pixels into its 13-inch Retina display, nearly twice the number of pixels in an HD television. At 227 pixels per inch, the Retina display’s pixel density is so high the human eye is unable to distinguish individual pixels at a normal viewing distance, so images look sharp and text looks like it does on the printed page. With four times the pixels of the current 13-inch MacBook Pro, you can view and edit video in pixel-accurate 1080p and see a new level of detail in high resolution images. The 13-inch Retina display uses IPS technology for a 178-degree wide viewing angle, and has 75 percent less reflection and 28 percent higher contrast than the current generation.

It all sounds rather appealing, but note that this bad boy of a computer will have a noticeable impact on your pocketbook as the base model – which comes with a 128 GB flash drive and 8GB of RAM – starts at $1699.

yoni heisler

Yoni Heisler is a technology writer and Mac nerd who's been using Apple products for well over 21 years. He actively covers a wide variety of Apple topics, from legal news and rumors to current events and even Apple related comedy and history. Got an idea, comment or suggestions? You can reach him at iOnApple1@gmail.com or follow him on Twitter at @EdibleApple where he's also a part-time contributor.

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