pmcnamara
News Editor

Nice idea, but about that name

Opinion
Jul 21, 20101 min

Perhaps this one needed a little more thought

So you’ve written an application that’s intended to address the public-health menace that is distracted driving.  The app reads aloud e-mail sent to your iPhone or Blackberry so that you can keep your hands on the wheel and eyes on the road.

You call the app … Text’nDrive?

It’s as if you made one of those Breathalyzer ignition locks and called it Drink’nDrive.