How to create an effective end-user security awareness program
Installing the latest security hardware and software means nothing if end users don’t practice cyber safety. And the best way to get end users to ‘think security’ is to create an ongoing culture of security at your company.
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“Security awareness isn’t one of those things that organizations do for fun. It’s 24/7 and accountability starts with the CEO and is pushed to all corners of the organization,” says Larry Ponemon, founder of the Ponemon Institute, a privacy and data protection research firm in Traverse City, Mich.
The stakes are high and getting higher all the time. In January, the Identity Theft Resource Center (ITRC) reported that the number of data breaches in 2008 increased 47% compared to 2007. The organization also reported that 35.2% of breaches were due to human error. (Watch a slideshow of the 10 worst moments in network security history.)
And Ponemon recently released a study showing that the average cost of a data breach grew to $202 per record compromised in 2008, up from $197 per record in 2007. And the average security event cost individual companies $6.6 million per breach in 2008, up from $6.43 million in 2007 and $4.7 million in 2006.
Worse, security breaches result in a loss of consumer confidence, which translates into customers taking their business elsewhere. (Listen to a podcast of five ways to employees can sabotage your network.)
So, what are the keys to a successful security awareness program? Creating a culture of security starts at the top, includes individuals from all departments and groups, is based on pre-determined policy and subsequent controls, is consistently revisited and updated, and is practiced daily.
Security is Job One
Computer security is a fast moving target. Today there are more threats, more vulnerabilities, more portable storage devices, and there’s increased mobility. There’s also less of a wall between one’s personal life and work life. The things to protect and protect against are changing.
That means educating end users about security is more difficult, demanding and necessary than ever before.
“Today, users are more aware of existing threats, but threats are more sophisticated and they migrate faster,” says Max Reissmueller, senior manager of IT infrastructure and operations at Pioneer Electronics in Long Beach, Calif.
Reissmueller is responsible for end user security awareness for roughly 1,600 employees at about 15 locations in North America. Pioneer Electronics has a formal security review board that updates policy annually and disseminates changes to end users.
But one major problem when it comes to end-user training is that security is not the end user’s primary job. “The end user doesn’t do security for a living so their focus isn’t on how to keep the company secure, it’s how to best do their job,” Reissmueller says.
In fact, industry experts agree that social engineering makes it difficult for enterprises to keep up with the rapidly changing vulnerability landscape. You can’t expect end users to be security experts, but you can teach them how to notice when something looks suspicious, and who to call when a security-related issue arises.
Another key is to put security awareness in the larger context of protecting company assets, company revenue and the company’s reputation. “Policy is often written with little or no consultation. End users get e-mails to be aware about threats, but there’s no context,” says Sam Curry, vice president, product management and strategy at RSA, the security division of EMC in Bedford, Mass.
Not only does Curry believe that creating a culture of security requires the involvement of all the organization’s departments and groups, but that it’s paramount that users understand why their actions create a risk for the organization.
What happens when security risk isn’t put in context for end users? According to RSA’s 2008 Insider Threat Survey, “People will do as they will, regardless of awareness of best security practices.”
The survey, which polled 417 people from North America and Latin America, found that 94% were familiar with their organization’s IT security policies, yet 53% have felt the need to work around IT security in order to get their work done.
Best practices
Pioneer’s Reissmueller says there’s security compliance and there’s security awareness, and they’re not the same thing. Security awareness is not a check-box item. It’s also not a one-time or even two-times-a-year event.
Security awareness must be ongoing, “to keep the knowledge fresh and real in the mind of the end user,” he says.
The training often begins by working to get end users to really understand why security awareness is necessary.
“Organizations want users to internalize the problem. They want employees to do the right thing because it’s the right thing to do, not because you’re watching them,” says Mark Rasch, a Bethesda, Md., attorney specializing in computer security and regulatory compliance. Rasch was also the former head of the U.S. Department of Justice computer crime unit.
A common component of security awareness training is a DVD, video or Web-based module. Companies also require that all employees read and sign Internet and acceptable-use policy and security policy documents.
“Policy must also reflect the culture of the company and its values,” Rasch says. Furthermore, policy must be enforced with training. “The longer an organization goes without training, the greater the divergence between the written one [policy] and the unwritten one, or the one users are following,” he adds.
Many organizations offer security awareness training. For example, SCIPP International, a global non-profit organization in Vienna, Va., offers security awareness certification for individuals and organizations.
Hands-on training
In 2005, New York State developed an antiphishing exercise in conjunction with The Anti-Phishing Working Group, AT&T and the SANS Institute. The exercise involved 10,000 employees, who were unaware they were participating in a security exercise.
In the exercise, 15% of employees fell prey to a phishing scheme. After the results were tallied, these individuals got a message informing them that they had fallen for a phishing e-mail and directing them to a brief tutorial on how to be more aware of phishing scams.
The organization launched a different online exercise to the same employee population two months later and saw a 50% improvement. Users who failed the second exercise were asked to participate in a feedback survey to determine why they took the action they did.
The goal of the exercise was to understand how well the state communicates and how well users learn, according to William Pelgrin, chief cybersecurity officer and director, NYS Office of Cyber Security & Critical Infrastructure Coordination, Albany, N.Y.
“Just telling people that phishing is out there isn’t very effective. It’s better for users to have a tactile interactive experience,” he says.
Changing behavior
Some low-level activities that organizations use to create a security conscious end user is display posters, run banners on the company’s intranet, host a computer awareness day and distribute security training material.
An additional training tool is to run mock scenarios to reinforce what to look for, what action to take and who to contact. “The user has to know, this is what you have to do and why you have to do it,” Rasch says.
It’s also important for organization’s to provide role-based training for individuals with specific jobs and responsibilities, says Mark Wilson, IT specialist, information security with NIST Computer Security Division, Gaithersburg, Md.
Reissmueller takes a multi-pronged approach to security-awareness, which includes penetration testing, because he finds that policy and education alone aren’t enough.
“The goal is to make security awareness a partnership between the end user and the business, something they do without realizing they’re thinking about it,” he says.
Haber is a freelance writer. She can be reached at lthaber@comcast.net.




