I am sure you have seen the full page ads or the TV spots where Todd Davis proudly displays his Social Security number while touting LifeLock’s guaranteed identity protection. How many thousands of hackers have been tempted to take him down a notch? Well, someone in Texas took out a $500 payday advance using Mr. Davis’ SSN. In addition, LifeLock is being sued for fraudulent advertising by several parties. Check out the report by Farhad Manjoo and see the MSNBC interview this morning with Mr. Davis.
I wonder if you can trust his claims of having induced over a million people to shell out $120/year for his service? I know advertising works but that is an amazing number.




