by Channelgy

Do IT Managers Seek Multiple Partners?

Analysis
Oct 11, 20071 min

No, I’m not talking about THAT. But I gotta admit there are at least two ways you can take my question, even within the IT context, of course. One way is about whether you like to routinely keep more than one channel partner in the mix. We think we know the answer to that one, but maybe you’ll surprise me with strategies for playing one channel against the other. But I was actually thinking about the discussion among vendors and channel partners in which partners with different areas of expertise team up to offer you a complete solution. Perhaps a typical IT VAR getting together with a security boutique, a unified communications specialist, etc. Does this bring about any red flags in your mind? Have you tried this before? What sorts of things do you want to know about their arrangement? How does it influence your expectations, if at all? Fee free to answer here or email me.