Play it again

Microsoft’s got a new logo program targeted at consumers that love digital media. The new “PlayForSure” program puts a logo on devices and software that are known to be compatible with one another (and Windows Media, naturally). This way, a not-so-technical consumer can say, “oh that Rio Forge player will play all my music that I ripped with Windows Media Player.” The program also applies to download services that offer content in Windows Media format, including Napster and CinemaNow.