brandon_butler
Senior Editor

Amazon to open a store – but its cloud already has one

Opinion
Oct 9, 20141 min

Earlier this month Amazon Web Services opened a “loft” in San Francisco

The business world is buzzing this afternoon with news from multiple media outlets that Amazon.com will open a store in Manhattan this fall. If true, it’s a big move for the ecommerce giant, but it isn’t the company’s first foray into opening a brick and mortar shop.

loft Amazon.com

A picture of the AWS Loft in San Francisco, which opened this month 

Earlier this month the company’s cloud computing division – Amazon Web Services opened up the AWS Loft on Market Street in San Francisco. It’s meant to be a place where techies can come and explore AWS’s cloud services, get questions answered, view demos and get help form AWS architects. Check out a promotional video of the loft here.

The company actually opened the storefront over the summer on a trial basis. But this fall it announced that the storefront would reopen indefinitely.

So, as the parent company Amazon.com prepares for a big move into opening a storefront, perhaps it is taking some cues from its cloud computing division.

brandon_butler

Senior Editor Brandon Butler covers the cloud computing industry for Network World by focusing on the advancements of major players in the industry, tracking end user deployments and keeping tabs on the hottest new startups. He contributes to NetworkWorld.com and is the author of the Cloud Chronicles blog. Before starting at Network World in January 2012, he worked for a daily newspaper in Massachusetts and the Worcester Business Journal, where he was a senior reporter and editor of MetroWest 495 Biz. Email him at bbutler@nww.com and follow him on Twitter @BButlerNWW.

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