Covering new geographies: e-SignLive expands with IBM Cloud

News
Jun 29, 20153 mins

For those who haven't yet experienced it, electronic signing is a revelation and avoids the annoying cycle of printing, signing, and scanning documents that we've all grown accustomed to.

e-SignLive is an awkwardly named tool that allows organizations and individuals to sign documentation electronically. The product, itself a division of Silanis, is the most widely used e-signature solution in the world and processes close to 1 billion documents every year. For those who haven’t yet experienced it, electronic signing is a revelation and avoids the annoying cycle of printing, signing, and scanning documents that we’ve all grown accustomed to.

But e-signatures are a sensitive issue, mired in legal questions and regulatory conditions, which is why e-SignLive is today broadening the geographical options that it has. Leveraging SoftLayer, the cloud platform owned by IBM, e-SignLive is rolling out its software to six new international markets. Beginning in Australia and continuing through Japan, Germany, the United Kingdom, Singapore and Brazil, both public and private instances of e-SignLive will be available on IBM Cloud’s SoftLayer infrastructure to support global e-signature adoption and meet customers’ data requirements in regulated markets.

It seems a little counter-intuitive. The whole idea of electronic signatures is that it opens up the document signing process over the internet and hence is, by its very nature, distributed and global. But if you are, for example, a government organization in Australia, you’ve likely still got some requirements for data to be stored locally – with this new offering, you can enable digital signatures, but do so with your data staying local.

“As the leader for e-signatures in regulated markets, including banking, insurance, and government, our customers have identified in-country data residency as an important factor in taking their businesses digital,” said e-SignLive CEO, Tommy Petrogiannis. “IBM Cloud offers a level of transparency and granular control that is key for customers who find it important to know exactly where their data resides in detail, right down to the city, data center, and even the serial number of the server.”

And as e-SignLive broadens its footprint in regulated markets such as financial services, this in-country data residency requirement becomes more important. Indeed, e-SignLive has signed on Canadian financial services organizations Tangerine Bank and FundSERV, which met in-country data residency requirements using the public cloud, and a leading Australian bank, which is using a private instance.

This is a good win for IBM. SoftLayer is a good platform, but in order for IBM to prove its differentiated value against the big cloud players – Google, Microsoft and especially Amazon Web Services (AWS) – they need to find good use cases that need both geographic granularity and a hybrid offering. This e-SignLive example is a perfect candidate.

“Our global network of IBM Cloud data center locations, along with on-the-ground expertise, will provide customers with the best support and the most reliable availability, security and performance for their local and worldwide business transactions,” said Jim Comfort, IBM General Manager for GTS Cloud Development  and Delivery.

This is both a good case study for the growth of electronic signatures and, perhaps more importantly, the sort of story that IBM needs to keep telling. If only they’d spend more cycles on this and less on bashing the competition’s revenue figures, the industry would be a better place.

benkepes

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. His business interests include a diverse range of industries from manufacturing to property to technology. As a technology commentator he has a broad presence both in the traditional media and extensively online. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the cloud. His areas of interest extend to aviation technology, enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

He is a globally recognized subject matter expert with an extensive following across multiple channels. His commentary has been published on Forbes, ReadWriteWeb, GigaOm, The Guardian and a wide variety of publications – both print and online. Often included in lists of the most influential technology thinkers globally, Ben is also an active member of the Clouderati, a global group of cloud thought leaders and is in demand as a speaker at conferences and events all around the world.

As organizations react to the demands for more flexible working environments, the impacts of the economic downturn and the existence of multiple form-factor devices and ubiquitous connectivity, Cloud computing stands alone as the technology paradigm that enables the convergence of those trends -- Ben’s insight into these factors has helped organizations large and small, buy-side and sell-side, to navigate a challenging path from the old paradigm to the new one.

Ben is passionate about technology as an enabler and enjoys exploring that theme in various settings.

The opinions expressed in this blog are those of Ben Kepes and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

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