Microsoft adds SMB support to retail outlets

News Analysis
Sep 19, 20162 mins

Microsoft Stores will have SMB Zones, offering products and services for small and midsize businesses

Microsoft’s retail outlets, creatively known as Microsoft Store, has been its answer to the wildly successful Apple Stores that helped push a lot of Apple product into the hands of consumers, especially Macs.

Up to now, the more than 100 Microsoft Stores have been focused on the consumer market. However, Microsoft announced an expansion of the stores to include what it calls SMB Zones, providing small and mid-sized businesses with a chance to check out business-oriented products and technology and also get some consultations.

In addition, Microsoft is allowing its partners to use their own products and services along with Microsoft products.

Along with the launch of SMB Zones, Microsoft Stores have rolled out a new leasing program called “Accelerate Your Business,” designed to simplify the decision-making process in regard to device ownership lifecycle, warranty options, monthly repayments and the ability to trade in devices at the end of the lease. 

The SMB Zones will come with a number of other resources as well:

  • Business Sales Specialists, who will help SMBs determine their technology needs.
  • Answer Desk, offering device support either over the phone or in-store.
  • Surface Membership, a subscription-based program for Surface devices offering in-store, online and phone support, one-on-one personal training, financing, member discounts and more. Personal Training with Windows devices, Office 365, OneNote, Skype, OneDrive and more.
  • In-Store Events, such as workshops, trainings and seminars on various topics.

Hosting Events for partners and businesses to host training or networking events, free of cost.

Andy Patrizio is a freelance journalist based in southern California who has covered the computer industry for 20 years and has built every x86 PC he’s ever owned, laptops not included.

Andy writes the Data Center Explorer blog for Network World. His work has appeared in a variety of publications, including Tom's Guide, Wired, Dr. Dobbs Journal, Tech Target, Business Insider, and Data Center Knowledge. Earlier in his career, he held editorial positions at IT publications like InternetNews, PC Week and InformationWeek.

Andy holds a BA in Journalism from the University of Rhode Island.

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