• United States
Charlotte Trueman
Senior Writer

Qualcomm doubles down on its pivot to AI

May 30, 20233 mins
Artificial IntelligenceComputer Components

With Qualcomm facing challenges in the smartphone market, it has set its sights on supporting demanding AI workloads with its upcoming Snapdragon X75 chipset.

Qualcomm sign
Credit: Qualcomm

Qualcomm has announced it is shifting its focus from providing chips exclusively for communications devices and doubling down on its efforts to support AI workloads.

The company is transitioning to becoming  an “intelligent edge computing” firm, Alex Katouzian, a senior vice president at Qualcomm, said during a keynote speech at the Computex show in Taipei Tuesday.

AI workloads require a lot of compute power and in February, Qualcomm announced the Snapdragon X75, its latest 5G modem component that the company said will be the world’s first modem-RF system for 5G-Advanced — a set of specifications designed to improve speed, maximize coverage, and enhance mobility and power efficiency for mobile devices. The X75 is also reportedly able to process AI workloads 2.5 times faster than its predecessor, the X70.

Local devices offer superior performance per watt, compared to cloud-based data centers, Katouzian said during his keynote, noting that moving forward, it won’t be feasible for AI workloads to be hosted purely in the cloud and the most efficient experience would come from sharing workloads between client devices and the cloud.

“As growth in the number of connected devices and data traffic continues to accelerate and data center costs climb, it simply won’t be possible to send everything to the cloud,” Katouzian said.

As the need for chips that can support AI capabilities continues to skyrocket, Qualcomm is just one of many companies, including Nvidia and Arm, that has pivoted its business model to take advantage of the growing demand.

However, although Katouzian said during the keynote that, to date, Qualcomm has shipped two billion AI-capable products, in Qualcomm’s second-quarter earnings for financial year 2023, the company saw sales from handset chips, a core business for the company, decline 17% year on year.

In a statement issued at the time, CEO Cristiano Amon blamed the results on a challenging environment, and said the company had not seen evidence that smartphone sales are recovering in China. According to IDC, smartphone shipments for the global market declined over 14% in the first quarter of 2023.

Despite the challenging market, speaking to analysts after the company reported its 2023 second quarter results, Amon said that Qualcomm is “uniquely positioned” to support the abundance of AI use cases on edge devices.

“We’re advancing AI to make core on-device capabilities ubiquitous such as perception, reasoning, action, and now, content creation,” he said. “With millions of AI-enabled platform shipments per year, unparalleled AI processing performance per watt in the broadest range of device categories from smartphones to PCs, automotive, and IoT, Qualcomm is firmly at the forefront of this upcoming transformation.”