Most online shopping will come from laptops and PCs during the day, while mobile shopping activity will pick up later in the day, IBM predicts
Looks like last year’s Cyber Monday sales record might get broken. Online sales as of noon ET were up 20% compared to last year, says IBM, which has been tracking online holiday shopping.
IBM says it expects most shopping will come from laptops and PCs during the day, while mobile shopping activity will pick up later in the day. So far, 13.3% of online shoppers used a mobile device to visit a retailer’s site today. Among those shoppers who bought something online, 8.5% used a mobile device to make the purchase.
Earlier, Web measurement firm comScore said it expects today’s e-commerce tally to surpass the record set last year, when online sales on Cyber Monday exceeded $1 billion.
More holiday e-commerce coverage:
Cyber Monday outlook: $1 billion in sales expected
Shoppers with iPads spend bigger bucks
Black Friday: Heavy online shopping took a toll on website performance
Geekiest holiday cards
U.K. retailer Ebuyer.com commits Cyber Monday suicide with crazy clearance sale
Thanksgiving: Mobile shoppers help drive online sales surge
Target’s website woes getting fixed, CEO says
Ann Bednarz covers IT careers, outsourcing and Internet culture for Network World. Follow Ann on Twitter at @annbednarz and check out her blog, Occupational Hazards. Her e-mail address is abednarz@nww.com.
